- PICK, POP, PRESS
Pick your hair color cartridge (sold separately). Pop it into the device. Press for color as easy as brushing your hair
- EASY TO USE
The best hair color of your life at the press of a button. First-of-its-kind device automatically mixes hair color & parts hair for you
- FAST APPLICATION
Precise root-to-tip application in just 5 minutes. 100% gray coverage. Bristles cover 20,000 strands per minute to evenly distribute color
- MISTAKE-FREE COVERAGE
Gets even hard-to-reach areas like the back of your head. Bristles adapt to all hair types, lengths, & textures
- MULTI-USE COLOR CARTRIDGE
Long-lasting, Ammonia Free Permanent Color in 20 expertly crafted shades. 1 cartridge = up to 3 applications*
